New coasts and shorelines: Shifting sands in the creative economy.

The Centre for Rural Creativity at Shetland College UHI and Shetland Arts Development Agency are inviting creative practitioners, researchers, professionals and arts organisations to join us at Mareel from 18-20 September.  

The conference will explore, create and debate creative practice; the environment; innovation in the creative economy; islands and creative solutions; digital collaboration; heritage and culture.

Wednesday: Shaping Futures 

On day one, we’re looking to the future and asking how we get there. Presentations and workshops feature some technology talk and a long view of the creative economy, followed by an evening of contemporary entertainment, with a little bit of time travel along the way. 

Thursday: The Space Between

On day 2, we’ll be exploring the spaces between land and sea, human and non-human, dispersed communities and island places.  Researchers and creative practitioners will investigate the potential of in-between spaces and points of contact for intellectual and creative engagement, followed by an evening of music that crosses boundaries.

Friday: Heritage and Resilience

The emphasis of panel sessions on day 3 is on heritage-making practices and how they shape resilience in cultural, community and ecological terms. After talks and workshops, enjoy an evening of entertainment showcasing Shetland dialect. 

Saturday: Goodbye!

On the final morning of Shoormal, say goodbye with an informal, open-mic brunch in the café-bar. 


Evening events are included in full or day passes and will be available for public booking from Friday 30 August. 


The provisional conference schedule is now available online here

For information on Shetland see -